Our Approach

If you’re trying to get the attention of new buyers, video for use in your paid media campaigns can drastically increase your conversion rates. What about nurturing those buyers until the timing is right for them to talk to a sales person? Video is one of the best ways to increase credibility and build trust around your area of expertise or the problems you solve. 

Video can be used to support your sales team in all kinds of ways. Giving them a repository of videos explaining key aspects of your services, allows them to share those assets with their prospects along with their added thoughts. It’s proven that by adding video to your prospecting efforts increases conversions to new opportunities by 63% over just using written or phone.  

Once a person becomes a new customer, video can help you communicate clearly during onboarding, train them on how your product works for quicker upstart and give them valuable insights to help boost the performance of how they are using your product or service. The ways you can use video for improving customer success is only limited by your imagination.

Some popular ways our clients have used video is for client testimonials, corporate stories, leader bios, social media posts and employee or customer recognition.