How to Personalize Content for Better Engagement

Personalizing your content online is a simple and easy way to create a relatable and authentic conversation with your audience. When your audience sees authenticity in your ads or social media, their levels of engagement will go up. Here are four ideas that will help...

The #1 Way to Increase Followers and Engagement on Instagram

There are many ways you can increase your following and engagement on Instagram and many methods can be impactful for your social media presence. However, we have found one method that stands above the rest. While time-consuming, this method is cost-free, promoting...

Our Top 3 Ways to Get the Most from Your Facebook Ad Spend

There are many ways to improve your Facebook ad campaigns. In this article we will explain three that our company has proven time and time again with our clients. Let’s get right into it! 1. Running Tests on Creative When you run an ad, you have a hypothesis of what...

How to Evaluate Your Internal Marketing Team

Our team has helped our clients streamline their marketing campaigns and processes, which has produced great results. In doing so, we’ve worked with and collected proven methods of evaluating a company’s internal marketing team. This article will give you some...

2 Proven Marketing Tactics to Increase Deposits in Your Bank

The traditional approach for banks when marketing to their local community is to adopt a “feet on the street” method. This includes remaining active in local events and knocking on doors. Being physically visible within your community is still an effective strategy...

3 Ways Banks Can Dominate Instagram

Instagram can be a foreign place for banks because they don’t really understand how it plays a role in capturing attention and driving engagement. First, Get Started. There are many ways you can use Instagram. You can use it for building brand, engaging customers,...

2 Proven Marketing Tactics to Increase Commercial Loan Leads

We understand that commercial loan leads are often produced by word of mouth with loan officers who have local relationships. To add to this traditional approach, our team has found two proven marketing tactics that will help generate commercial loan leads for your...

How to Get 100 Google Reviews in 30 Days

Almost everyone uses Google! It is the most popular search engine on the internet. Google reviews play an important role in making your business look like a trustworthy source. Many potential customers will choose whether or not to buy from your business after reading...

How You Can Use Stories to Impact Social Media

How You Can Use Stories to Impact Social Media As humans, we are constantly wrapped up in a story if it has a good plot, arc, and is relatable and authentic. Nowadays, stories on social media platforms have been growing and growing, and companies can use stories...

3 Basic Elements to Control Social Media

3 Key Components to Use to Influence Social Media Have you ever considered that your social media routine might be bringing your business down? That, or it doesn’t exist at all? Today we present you with crucial considerations that will make your social media...

The Executive Marketer’s Dilemma

(An open letter to executive level marketers of mid-size companies and CEOs of small organizations.) Dear Executive Marketer, I’ve personally been in the business of marketing and sales for over two decades. As I see it, there are three major barriers to success...

Brand Feedback Series: Publix

WHY I LOVE PUBLIX The world can be a tough place to exist in nowadays. Religion, politics, parenting styles, and relationships do their best to tear us apart and pit us against each other. But if there's one thing that people in the south can unit...

Brand Feedback Series: Loft

WHY WE CHOSE LOFT AS A SMALLER DIGITAL MARKETING SHOP, WE HAVE THE LUXURY OF PICKING AND CHOOSING WHO WE WANT TO WORK WITH. THERE ARE A LOT OF GOOD COMPANIES OUT THERE BUT ONLY A SMALL NUMBER MEET OUR CRITERIA FOR COMPANIES THAT ARE A GOOD FIT WITH OUR AGENCY. LOFT IS...

Brand Feedback Series: Advanced Auto

THE BACKSTORY If you drive a car, Advance Auto Parts is almost certainly a brand you’re familiar with. The brand goes all the way back to 1932, and are known for their speedy service and mostly friendly mechanics. They also happen to be the largest retailer of...